Evaluation:
My evaluation will be on Cosmopolitan Magazine, which is a magazine typically known for its raunchy articles. I read almost every Cosmopolitan magazine that comes out, and I know that plenty of my friends do as well. This is why I feel as though upon evaluating Cosmo, there would be merit because almost every teenage girl, especially in college, reads it. Also, it’s very popular on a greater spectrum because I know that my mother and all her friends read it as well. The content in the magazine is very controversial in most issues, so I think that would also establish merit.
I would say that Cosmopolitan Magazine is in the category of an international women’s magazine. Cosmo includes colorful pages of topics covering women’s beauty and fashion, health and careers, interviews and most exclusively, sex! These are appealing topics that women all over the world love to discuss and learn more about. For each issue of Cosmo magazine, you can usually find a sexy, half-naked, sometimes voluptuous celebrity posing on the front cover, almost begging you to buy it. I think this is a huge way that Cosmopolitan magazine draws in most of their female buyers, because in reality, most women want to look as well as live the lives of these hot young celebs we idolize.
One piece of the criteria I would use to compare with Cosmo magazine would definitely be the number of sales it makes per year. I think this would be a great component because looking at the sales gives you an idea of how successful the magazine is. Another piece of the criteria would be the credibility of the writers and editors who are also known as the magazine contributors. This would show how much readers should trust the content of what they are reading. Cosmo magazine is filled with statistics and interesting articles, so the credibility of the contributors is important. A third piece of the criteria used to evaluate Cosmo magazine would be the type of language that is used. For example, the level of “consumer-friendly” language would be important when it comes to the audience the magazine is written for because the audience should be able to understand easily what they are reading. A fourth piece of the criteria would be the layout of the cover. I think a good cover layout can make or break the sale, as well as the overall feel of a magazine. In most cases, the cover of anything—whether it is a magazine or book or even a brochure, determines whether or not someone will spend their money on it, which makes perfect sense. Therefore, a bright, eye catching cover is vital in accomplishing this. Last but not least, a unique element would be a piece of the criteria for evaluating Cosmo magazine. I say this because every magazine needs to have that special ZING to it, because if otherwise, the mag would blend right in with all the other magazines. For example, Cosmo magazines unique characteristic (amongst other women’s magazines) would be the explicit, sometimes taboo, subject matter that it addresses, which in turn, peaks the interest of potential buyers.
My evaluation will be on Cosmopolitan Magazine, which is a magazine typically known for its raunchy articles. I read almost every Cosmopolitan magazine that comes out, and I know that plenty of my friends do as well. This is why I feel as though upon evaluating Cosmo, there would be merit because almost every teenage girl, especially in college, reads it. Also, it’s very popular on a greater spectrum because I know that my mother and all her friends read it as well. The content in the magazine is very controversial in most issues, so I think that would also establish merit.
I would say that Cosmopolitan Magazine is in the category of an international women’s magazine. Cosmo includes colorful pages of topics covering women’s beauty and fashion, health and careers, interviews and most exclusively, sex! These are appealing topics that women all over the world love to discuss and learn more about. For each issue of Cosmo magazine, you can usually find a sexy, half-naked, sometimes voluptuous celebrity posing on the front cover, almost begging you to buy it. I think this is a huge way that Cosmopolitan magazine draws in most of their female buyers, because in reality, most women want to look as well as live the lives of these hot young celebs we idolize.
One piece of the criteria I would use to compare with Cosmo magazine would definitely be the number of sales it makes per year. I think this would be a great component because looking at the sales gives you an idea of how successful the magazine is. Another piece of the criteria would be the credibility of the writers and editors who are also known as the magazine contributors. This would show how much readers should trust the content of what they are reading. Cosmo magazine is filled with statistics and interesting articles, so the credibility of the contributors is important. A third piece of the criteria used to evaluate Cosmo magazine would be the type of language that is used. For example, the level of “consumer-friendly” language would be important when it comes to the audience the magazine is written for because the audience should be able to understand easily what they are reading. A fourth piece of the criteria would be the layout of the cover. I think a good cover layout can make or break the sale, as well as the overall feel of a magazine. In most cases, the cover of anything—whether it is a magazine or book or even a brochure, determines whether or not someone will spend their money on it, which makes perfect sense. Therefore, a bright, eye catching cover is vital in accomplishing this. Last but not least, a unique element would be a piece of the criteria for evaluating Cosmo magazine. I say this because every magazine needs to have that special ZING to it, because if otherwise, the mag would blend right in with all the other magazines. For example, Cosmo magazines unique characteristic (amongst other women’s magazines) would be the explicit, sometimes taboo, subject matter that it addresses, which in turn, peaks the interest of potential buyers.
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